Budweiser

The largest and longest active beer licensing program in the world continues to expand with CAA-GBG through constant renewal and refreshment.

Brief

Over 40 licensing partners, support the Anheuser-Busch InBev (ABI) licensing program, creating products that utilize a wide range of ABI’s global properties including Budweiser, Bud Light, Modelo, Corona, Brahma, Guarana and The World Famous Clydesdales. ABI’s robust consumer product portfolio ranges across food, fashion apparel & accessories; HBA, gift & novelty items, drinkware and electronics.

Summary

Initiatives such as region-specific food programs and the strategic positioning of numerous beer brands within a continually expanding portfolio have secured ABI’s position as an evergreen collection of brands for a new generation of consumers.