This collaboration launched in October 2019 and is an encounter of two icons, Tic Tac meets Coca-Cola®. With Tic Tac x Coca-Cola®, consumers will enjoy an incomparable taste experience which combines the refreshment of Coca-Cola® with the iconicity of Tic Tac.
Both brands are appreciated all over the world, perfect for sharing, connecting people and ultimately providing refreshment.
Tic Tac Coca-Cola® is available in three different promotional packs, in terms of size and weight, with a distinctive and impactful graphic, enhancing the strength of this collaboration. The formats will be available to buy across 70 countries worldwide in the iconic Tic Tac plastic boxes, perfect on the go or for sharing with friends.
Thanks to this collaboration Tic Tac has brought Coca-Cola® into the Sweet Package Food market, creating the first mint with the refreshment of Coca-Cola®.
This exclusive limited edition collaboration was supported by a 360° global integrated communication plan, including a dedicated TV campaign as well as comprehensive online and social media communication activities.
The collaboration received the recognition it deserved in July 2020, winning the title for Best Licensed Food and Beverage Product at the virtual Licensing International Excellence Awards.