Who we are

CAA-GBG is the world’s leading brand management agency formed through a joint venture with Creative Artists Agency and Global Brands Group. We partner with our clients to expand their intellectual property into new consumer product categories, experiences and territories. We work in a variety of business models including licensing, strategic partnerships and joint ventures.

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Case Study

Crayola x Asos

Crea cosmetics launched Crayola Beauty exclusively to ASOS in June 2018

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Case Study

Coca-Cola x Peacebird

CAA-GBG worked with Coca-Cola to expand beyond its core category and engage with the world’s youth through fashion

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Our culture

CAA-GBG is strengthened by our relationships and we are devoted to empowering members of our team at all levels to offer high quality, innovative service to our clients.

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Case Study

Fabletics

Created by US-based Techstyle Fashion Group, Fabletics operates a subscription model for a personalized sportswear shopping experience.

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Case Study

Netflix x Pull&Bear

Pull & Bear launched with a limited edition collection in line with the Stranger Things Season 3 drop on Netflix

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Our locations

CAA-GBG’s global reach is unique. No other agency is able to work in local markets with local partners and retailers in the way that we can.

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Get in touch

With 5 global hubs and 20 individual offices we work around the clock for our clients. Come say hi!

info@caaglobalbrands.com